MICE Destination

Nürnberg

Germany

Nürnberg (Nuremberg), located in southern Germany, is an outstanding destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The city boasts a rich history, modern infrastructure, and a variety of venues that cater to different aspects of MICE events. Here are some of the best aspects of MICE tourism in Nürnberg:

1. Convention Centers and Event Spaces

• NürnbergMesse: One of the largest trade fair venues in Europe, NürnbergMesse is a highly versatile space hosting major international events like exhibitions, conventions, and conferences. It offers cutting-edge facilities and the capacity to accommodate large numbers of attendees, with over 1.5 million square feet of space.
• Meistersingerhalle: A multipurpose venue known for hosting concerts, conferences, and events. It has a spacious auditorium and multiple smaller rooms, making it perfect for medium-sized meetings or gala events.
• Kongresshaus Nürnberg: This conference center offers a variety of modern meeting rooms and large halls, making it ideal for conferences and conventions.

2. Historical and Cultural Venues

• Nuremberg Castle: One of the city's most iconic landmarks, the Nuremberg Castle offers an impressive backdrop for events. With its historical significance, it provides a unique and memorable setting for private events, gala dinners, or corporate gatherings.
• Albrecht Dürer’s House: For a more intimate and cultural experience, this former residence of the famous artist can be used for unique incentive events, workshops, or smaller meetings.
• Nuremberg Toy Museum: Offering a quirky and playful setting, the Toy Museum can host themed events and even private tours, making it a fun and unexpected venue for corporate groups.

3. Transportation and Accessibility

Nürnberg is well-connected, both locally and internationally, which is essential for MICE tourism:

• Nuremberg Airport (NUE) connects the city with key European destinations.
• The Nuremberg Central Station (Hauptbahnhof) serves as a transportation hub, making the city easily accessible by train from other parts of Germany and beyond.
• Public transport within the city is efficient, offering trams, buses, and subways that allow attendees to easily move between event venues, hotels, and attractions.

4. Hotels and Accommodation

Nürnberg has a wide range of hotels to suit all budgets and preferences, with many offering state-of-the-art facilities for business events. Some top-rated hotels include:

• Le Méridien Grand Hotel: A historic yet modern hotel offering elegant meeting rooms and luxury accommodations.
• NH Collection Nürnberg City: A stylish hotel with spacious conference rooms and great proximity to the city center.
• Novotel Nürnberg Centre: Offers contemporary facilities for business travelers, including meeting rooms and event spaces.

5. Unique Incentive Activities

Nürnberg is rich in history and culture, providing excellent options for corporate incentive programs:

• Guided Tours of the Old Town: Explore Nuremberg's medieval streets, historical sites, and architecture.
• Beer Tasting Tours: Nuremberg is located near Franconia, one of Germany's premier beer regions. Corporate groups can enjoy brewery tours and tastings.
• Nuremberg Christmas Market (Christkindlesmarkt): If you’re in Nürnberg during the holiday season, the famous Christmas market offers a magical atmosphere perfect for socializing and networking.

6. Culinary Delights

Nürnberg is known for its traditional Franconian cuisine, and it offers various options for group dining:

• Bratwurst: Nuremberg’s famous sausages are a must-try, and many restaurants specialize in them.
• Local Breweries: Enjoy traditional German beer at local breweries such as the Hausbrauerei Altstadthof or Tucher Bräu.
• Fine Dining: There are upscale restaurants such as Essigbrätlein, where top-class chefs create Michelin-star dishes.

7. Networking and Professional Events

• Nürnberg also hosts various international MICE-focused events. For example, the European Coatings Show and the BIOFACH (world’s leading trade fair for organic food) offer fantastic opportunities for business networking and international collaboration.
• The city is also home to multiple professional associations, making it an ideal destination for corporate events with a local touch.

8. Sustainability Initiatives

Nuremberg is committed to sustainability, which increasingly matters for MICE tourism. Many venues have incorporated green technologies, eco-friendly practices, and sustainable catering options, offering a more environmentally conscious option for corporate meetings and events.

Conclusion

Nürnberg blends tradition and modernity, providing an exceptional location for MICE tourism. From world-class venues like NürnbergMesse to historic sites and rich cultural experiences, it has everything to offer both event planners and corporate travelers. Whether you are hosting a major convention, incentive program, or small meeting, Nuremberg provides a comprehensive package that will ensure the success of any MICE event.